How can you be found for popular keywords which don’t appear in your website content?

Sometimes it is just not possible for you to create relevant content-rich content on your website to place highly in search engine results pages.

Google AdWords Pay Per Click Advertising
Google AdWords can fill the gap by giving you the chance to appear in Sponsored Results for the related search terms.

We can manage your Google AdWords campaigns and associate all of the most valuable search terms to ‘trigger’ your adverts to appear. AdWords is a proven cost-effective method to drive pre-qualified visitors to your website.

How Google AdWords Works
We create advert variations and select the most popular keywords (based upon the keyword research we provide), which are words or phrases related to your business niche to ‘trigger’ your ads to appear. When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in your services.

AdWords gives you complete control of your budget. There’s no minimum spending requirement – the amount you pay for AdWords is up to you. You can set a daily budget and a maximum cost for each click on your ad. For example you might set a daily budget cap of $5 and a maximum of 50¢ per ad clicked. You’re only charged if someone clicks your ad, not when your ad is displayed.

We Manage It All For You
 We set your Google AdWords ad campaigns up for you. This includes:

  • Keyword effectiveness research (We identify as many potentially profitable target keywords as possible).
  • Setting up your Google AdWord account.
  • Determining an appropriate budget based on Google estimates and your budget.
  • Consulting with you to create effective ad copy.

In order to get the best results from your AdWords Campaigns, we provide monthly Ongoing AdWords Management.

This includes:

  • Monitoring your Google AdWord campaign for impression and click through effectiveness.
  • Provide AdWord reporting as required.
  • Adjust your keywords and ad copy to maintain effectiveness.
  • Teach you how to access your campaign reports on Google

Other ongoing costs include the actual “click” charges. Google bill these directly to our account which is on-charged to you. (You can see your Google AdWords charges in your AdWords control panel).

Feel free to get in touch to with us discuss how we can use Google AdWords to drive more visitors to your website