So you have completed your website SEM and SEO and now have a clear picture of what people search for and have created a number of new keyword-rich pages in your website to effectively market to those searching for your services online.
How can you know where you are placed in search engines for the most important searches? How do you know how many visitors actually come your website – and most importantly how did they find you? What pages did they view?
Meta Solutions provides website reporting in the form of Google Analytics & Web Ranking Reports. We can schedule Google Analytics reports to be emailed to you as a PDF attachment at the beginning of each month. Web Ranking Reports are generally provided on a ‘as needed’ basis but ideally should be updated every 90 days.
Advanced Google Analytics – ‘Conversion Goals’
What are Goals? Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A goal is a website page which a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download.
Once you have set your goals, you’ll be able to see conversion rates and the monetary value of the traffic you receive. You can also define a “funnel path” for each goal. A funnel path is the path you want visitors to take to reach a goal. Defining a funnel path allows you to monitor how frequently visitors who begin a ‘sales process’ actually complete it. For example completing an eCommerce purchase or submitting an online quotation request.
We can provide you with a number of options for the on-going analysis and search engine ranking reports for your website to ensure solid reporting on your visibility and reach.
